Email Marketing Executive

Closing Date: 28/02/2023
Contract Permanent
Working Hours Full Time
Locations Middlesbrough, Redcar & Cleveland, Stockton-on-Tees
Salary £19,000 - £24,000 DOE
Company JMW Digital

Job Description

JMW Digital are an ecommerce and performance marketing agency specialising in the Fashion, Footwear and Direct to Consumer space. Founded by experienced e-commerce professional and luxury footwear retail owner and Draper’s 30 under 30 Jason West the agency now partners with a range of small to enterprise-level brands such as Wide Fit Shoes, Goral Footwear, John Brave, and Cleens. Our service offering includes Shopify & Shopify Plus web development and performance marketing channels such as Google Ads, Social ads and Email Marketing.

Due to client demand and growth, we are looking for an experienced and enthusiastic Email Marketing Executive to join our growing team. You will be responsible for collaborating with the account management team to implement automation and campaigns on behalf of eCommerce clients using Klaviyo and Shopify. You will be responsible for all facets of the campaigns from strategy to execution, including planning, copy, analytics, and optimization. You will be expected to launch both broadcast campaigns and help optimize existing flows, while also helping improve email metrics and maintain proper list hygiene using best practices and reporting KPIs back to our clients.

Experience with Klaviyo is much preferred although not required if other email tools have been used.

Responsibilities: –

  • Map out client content calendars and email strategy at the beginning of each month
  • Develop and manage the execution of email campaigns
  • Write persuasive sales copy for all sales campaigns
  • Write the briefs for our designer to create visually appealing emails according to client brand standards
  • Develop and maintain segmentation strategies for behavioral-based emails
  • Analyze email performance and data and make improvements
  • Report email performance data to the internal team and clients
  • Configure, analyse, and maintain automated email flows
  • Perform A/B tests throughout workflows to constantly improve campaign results
  • Stay up to date on best practices for eCommerce email marketers
  • Communicate with clients and internal teams.

Job Type: Full-time

Salary: £19,000.00-£24,000.00 per year

Benefits:

  • Employee discount
  • Flexitime
  • Free Parking
  • On-site parking
  • Work from home
Apply Now!

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